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 Welcome to the Virtual Office of Alok Industries |
COLOUR MATCHING IS
NOT OUR BUSINESS
IT IS
OUR PASSION
Colour is said to be one of the prime means of communicating. It may be described as a visual shorthand. The colours we wear reveal a lot about us. Apparently, we have no control whatsoever over our response to colour. The Maharaja of Jaipur was so enormed of the colour pink, that he painted the whole city in it.
If used stratigically, colour sells. To gain the edge in today's cut throat competetive world, smart marketers are using colours to improve the asthetics of their product packaging. Many corporates are using Colourful Packaging quite effectively for new Product launchs and for Brand relaunchs.
Today, Plastics have a distinction of adapting themselves to the different colours suited to varied choices of consumers. Using Masterbatches the most colourful items can be manufactured in varing quantities without the need to hold large stocks of different coloured base polymers.
Our endeavour is to make masterbatches available at most competitive prices with unmatched quality and services.
Our Philosophy :
At ALOK, Consistent Performance, Constant Innovation and Customer Service are three main focus areas. "CUSTOMER SERVICE" is the motto of each and every team member. This is one aspect of the business where we are confidant that our nearest compitetor is years behind. We value our priviledged customers by developing customised solutions to their Colour requirements.
We are aware of the urgencies faced by our valued customers, and the losses suffered due to interrupted production schedules on account of material shortages. Our JIT (Just in Time) approach assures on time deliveries to our valued customers. We are always ready to be at customer's doorstep for our technical services and to solve problems, if any.
Research & Development :
Besides the most important as pect of sophisticated machines and competent people, nothing is more important to us than our strong commitment to reasearch and development. As a matter of fact, we pride ourselves in providing solutions to the customer's colouring problems in the shortest possible time. We have state of the art R & D centre with lab model processing equipment for blown film, injection moulding etc. beside a pilot plant alongwith a host of testing equipments.
Quality Control :
Quality Control is of prime importance to us and it begins even before the production starts. Our plastic technologists and colour chemists follow a strict quality control procedure perfected over the years. These includes selection of specific materials like correct polymer, pigment, additive etc.
Proper pigment selection is of paramount importance as all pigments show different characteristics when exposed to other pigments. We carefully select the pigments, keeping in mind the end – use performance and the process conditions like to be encountered while processing it.
Similarly, the compatibility of various polymers, their M.F.I and the quantum of pigment loading are all monitored very carefully for each formulation.
